Hastings Adventure Golf is a complex of 3 amazing golf courses situated on Hastings seafront. Due to it being an extremely popular leisure attraction the signage and artwork has to be spot on to engage with the customer. Clean and precise was the key for this project. After years of being associated with 'green' the base colour was decided to be blue. It was felt this portrayed summer and seaside, blue skies and blue seas. In 2014 the company was completely re-branded with this sleek new look so the whole site continued this. Signs were re printed, scorecards re designed, everything! The company made a huge decision to completely overhaul its look...but it has worked. Simple yet effective! Recently a new Al Fresco dining experience has been created with extra seating, street food huts and a new fish and chip shop. We have made sure everything works together breaking up the blue with a yellow as not to drown the vision in a sea of blue. The signs are printed onto vinyl and mounted to 4mm foamex this gives it a gloss finish and very appealing to the eye. The menu boards in the fish and chip shop are TV screens, we produced the artwork for these creating static prices in the centre 2 and scrolling image display on the left hand screen and a history of fish and chips video on the right. Trying to engage the customer at all times and effectively sub consciously make their waiting time minimal with this slight distraction. The new look for Hastings Adventure golf is an on going project so we will continue to work closely with them to ensure that it continues to be effective for the company.